With just six months before launching at Decorex, we were tasked with rebranding and re-positioning Victorian Woodworks as a luxury destination for wood floors. With the name set in stone we developed the theme of ‘Enchanted Victoriana’. Inspired by the the vibrancy of the Victorian era the brand is an adventure into an eclectic, magical world. Blurring the line between fantasy and reality we created aspirational interiors which embraced the collection themes. Strong, unapologetic hues reminiscent of the fine plumage of exotic birds adorn a new responsive website, gift bags, exquisite stationery and more.
The new look transformed Victorian Woodworks into a true reflection of their roots as a mature luxury brand. They have featured in target publications such as World of Interiors and Elle Decoration and have collaborated with the finest designers and luxury brands on international high profile projects.