Through his own professional Rugby coaching, James Haskell had developed his own personal fitness regimen which he wanted to convert into a consumer range. We conducted client interviews and workshops to form the basis of a Brand Brief for the design team to shape the new identity around. Stragic outputs included positioning JH as a lifestyle brand and providing guidance on how to develop sub-brands and new product categories. Deliverables included the new identity, Brand Guidelines and application treatment examples.
We exceeded the client’s expectations having helped them to articulate their Brand Strategy and identity. James Haskell were now poised to activate their brand and marketing channels in a clear and consistent fashion.