Ted Todd is one of the UK’s largest suppliers of new and reclaimed wood flooring, selling direct and through their network of retail partners at the mid to high-end of the market. After 23 years of steady, yet organic, growth the Ted Todd brand was overdue a little restoration of it’s own. Targetting three sectors: consumer, commercial and luxury, we developed brand identities appropriate to each, opting for the ‘Branded House’ model. Each identity was communicated via a series of detailed Brand Guides covering brand values, customer profiling, brand application, and brand interrelationship.
The in-house team quickly adopted the new structure and were able to plan and develop sector specific marketing tools more effectively. This lead to the generation of new and innovative brochure formats and campaign concepts.